9 Steps to becoming a dog photographer

According to www.Metatechinsights.com The Pet Photography market accounted for USD 1.1 Billion in 2024 and is expected to reach USD 2.4 Billion by 2035.

Dog photography may be the perfect business for you. You can start as a side hustle or dive right in and create a full-fledged business. Please read below for the steps; it may be easier than you think!

1. Choosing Your Location

Here are some location options to provide. Offering outdoor and the client’s home is an inexpensive option to start.

• Studio: An indoor area allowing you to have your lighting and props ready for clients.

• Mobile Studio: A van or truck set up as a photo booth with proper lighting and props.

• Outdoor Locations: Parks and beaches whether snow or sun for portraits or action shots.

• Client's Home: Offer to come to the client’s home where their pup may be the most relaxed.

  
  

2. Develop Your Photography Skills

No formal certifications are required to become a pet photographer.

• Online Classes: Udemy, Skillshare, and YouTube are some online options to brush up on your photography skills.

• Photography Degrees: Many colleges or universities offer an associate or bachelor's degree in photography.

• On-the-job training: The best way to improve is by doing! Offer to take photos of the dogs of family and friends while experimenting with lighting and different modes.

  
  

3. Equipment

• Camera: While smartphones can capture decent photos, a professional DSLR or mirrorless camera will provide superior image quality. Invest in lenses suited for pet photography to capture sharp, clear shots.

•  Lighting: Natural light will always be the best option, but a lighting kit may be necessary. There are specific lights that will even attach to your phone for photos.

• Editing Software: Use photo editing software to make any necessary adjustments. Adjust color balance, and focus, while removing distractions or blemishes.

  
  

4. Props and Treats

• Props can enhance the festive mood of your photos, especially for holiday-themed shoots. Consider using:

  Holiday props (Santa hats, scarves, etc.)

  Personalized items (dog bandanas, collars, etc.)

  Cute toys that match the theme of the shoot.

• Treats are essential to keep your subjects focused and engaged, especially for action shots or when you need to capture attention at the right moment.

  
  

5. Types of Photos to Offer

As a pet photographer, you should offer a variety of photography options to cater to different needs:

• Portraits: Classic headshots or full-body shots of pets.

• Action Shots: Capturing pets in motion, whether they’re playing or running.

• Prints and Novelty Items: Offer prints of photos, or personalized items like mugs, calendars, and canvas prints, as additional revenue streams.

• Dog events: Dog birthdays, weddings, and Quinceanera are just some of the events to consider.

• Workshops and Classes: Share your knowledge by hosting workshops or online classes for pet owners who want to learn how to take better photos of their pets.

  
  

6. Marketing Your Pet Photography Business

To grow your client base, effective marketing is crucial:

• Flyers and Business Cards: Distribute them at veterinary offices, pet boutiques, dog groomers, and pet supply stores.

• Social media: Create an Instagram account to showcase your best photos. Instagram is highly visual and allows potential clients to see your work firsthand.

• Website: A professional website featuring your portfolio, pricing, and services will give potential clients a convenient way to contact you.

• Local Facebook Pages and Nextdoor: Join town-specific Facebook groups and the Nextdoor app to promote your services and offer deals to local pet owners.

  
  

7. Pricing Your Services

Setting competitive and fair pricing is important for attracting clients while sustaining your business:

• Research Competitors: Check what other pet photographers in your area charge to ensure your prices are competitive.

• Subscription Packages: Offer subscription packages where clients can return for holiday photos or seasonal shoots.

• Discounts for Repeat Clients: Encourage loyalty with discounts for return customers.

• Referral Discounts: Offer a discount for clients who refer new customers to you.

  
  

8. Going the Extra Mile

To stand out in a competitive market, consider going above and beyond:

• Consult with Trainers: If you work with reactive or nervous dogs, speaking with a dog trainer can help you manage difficult situations and understand canine body language.

  
  

9. Legal and Business Considerations

Starting a pet photography business involves more than just photography:

• Photo Consent: Obtain consent from clients regarding the use of their pet’s photos, especially if you plan to use them for marketing or promotional purposes.

• Local Regulations: Check with your local municipality about any business licenses or permits required to operate.

• Tax Considerations: Consult with a tax advisor to ensure you handle your income, expenses, and taxes properly.

  
  
  
  

What a rewarding and fun business this could be. Don’t be afraid to start something new! And remember you can always take some of the pressure off and start it as a side hustle. You only need one client to begin.